For the first time since the brand’s inception more than eighty years ago, Stoli Vodka has revealed a completely re-designed bottle and packaging for its full range of vodka products.

The new bottle design contemporizes the brand for the millennial audience, the company says, while remaining true to Stoli’s heritage.

Stoli will roll out this new design beginning in November 2015, with full distribution by early 2016. Significant upgrades include:

• Sleek Bottle Profile – A taller and more elegant bottle shape with an embossed brand “Stoli” logo on the neck, the company says. The new design improves both pouring and control for bartenders, with the use of anti-slip embossing on the neck and base.
• Enhanced On/Off Premise Visibility – A new craft label texture, upgrade of the main Stolichnaya logo and nuance details throughout the design better stand out to customers at point of purchase, the company says. The Stoli flavored products are also now color-coded on the neck to match the flavor for easier on-shelf product identification.
• Re-designed Label – A revised premium paper front and back label highlighting Stoli’s heritage and quality, the company says, including its qualification as a Certified Alpha Grade spirit, the highest quality level a spirit can reach.