Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Is Gin the New Craft Beer?

10/19/2015

by: Kyle Swartz

Global trends often preview local trends.

Who would have guessed in the early 2000s that craft beer would be such a huge trend? What started off as just a few local brews sold locally, inched up to steal market shares from some of the biggest players. Now craft represents over 11% in volume of the U.S. market, and probably more importantly, close to 20% of the market in value.

Some were taken by surprise; some rode the wave and profited; but undoubtably, everyone now asks, “where is the next trend coming from?”

There is certainly plenty of U.S. consumer research and data tracking to keep every trade analyst busy, so instead of looking in, I propose to look outside of our borders to see what interesting trends are taking place in Europe and Asia. And without a doubt, one trend stands out from the crowd: the growth of premium “craft-like” gin.

Although interesting variations appear from country to country, agencies across Sopexa’s network agreed that premium and small-batch gins were a trend to contend with.

In Germany, where the trend is probably the most apparent, gin is living through a full-blown renaissance. Hipster brand ambassadors highlight the wonders of their unique product. Creative and adventurous mixologists itch with the desire to explain the differences between the various product discoveries they have made.

And dedicated bars, like the G&T in Berlin, are becoming unmissable staples of the nightscape.

Advertisement

“In Germany, gin has now become an affair of connoisseurs,” says Sylvain Rouchy, Sopexa Germany’s Managing Director. “Long gone are the days where you’d order just a Gin & Tonic at the bar.”

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
1 2

Next

Americans drink gin craft beer Craft Gin future of gin gin gin connoisseur gin connoisseurs gin craft beer gin rends gin trendy gins hipster gin how hipster is gin how much do americans drink gin how much drink gin how much gin sales how popular is gin is gin craft beer is gin the next craft beer is gin trendy popular gin sales gin what is craft gin what is gin

Last modified: 10/19/2015

Previous Story:
How Mia Wines Gives Drinkers What They Want
Next Story:
Fall Cocktail Pairings at Fig & Olive

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
  • Podcast: Beverage Alcohol Trends For 2023
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.