After five years on the market, Corazon realized that its packaging did not reflect the heritage, authenticity, quality, and status of Corazon, the company says. These spirits are crafted in the Casa San Matias Distillery in Mexico using 100 percent agave. Traditional clay ovens, proprietary yeast and oxygenation are a few of the elements utilized to create these tequilas.
The new packaging is based on that of the Expresiones del Corazon line, which are aged in barrels that previously held Buffalo Trace and Old Rip Van Winkle.
The new packaging debuted in October. Suggested retail pricing for Corazon Anejo is $39.99 for a 750-ml. bottle, Reposado is $34.99 and Blanco is $29.99. All three are 80 proof.