The Stoli Group has added its first rum.
Stoli Group USA, LLC and Louisiana Spirits, LLC announced today the start of a long-term partnership.
As of January 1, 2016, the multi-year agreement will see Stoli Group USA become the exclusive national distributor of Bayou Rum and its family of America’s Rum, and will enable Bayou to grow internationally in the future.
“Stoli Group USA is proud to partner with Bayou Rum and is looking forward to bringing the vision of its founders and shareholders to life in the U.S.,” said Patrick Piana, President and CEO, Stoli Group USA.”
“The opportunity to partner with a powerful, brand-focused organization like Stoli Group USA will help us achieve our long term vision of establishing Bayou Rum as the leading American Rum on the market, said Trey Litel, co-founder and president, Louisiana Spirits, LLC.”
Bayou Rum is the first spirits addition to the Stoli Group USA portfolio of premium brands, which includes the flagship Stoli Vodka brand and the luxury vodka, elit by Stolichnaya.
The Bayou Rum family consists of four offerings: Bayou Select Rum, Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur. It is handcrafted from Louisiana sugarcane and distilled and bottled at the largest private rum distillery in the U.S., the company says.