Champagne Bruno Paillard — an independent, family-owned mason — has unveiled new packaging for its core multi-vintage portfolio.

In addition to new labels designed to highlight the origins of the maison and create a stronger brand identity, the company says, Champagne Bruno Paillard has taken the decision to bottle its Grand Cru Blanc de Blancs multi-vintage in clear glass for the first time, representing a radical departure from the former traditional green bottle.

Starting this fall, newly disgorged bottles presented with the new packaging will debut in the U.S., where Champagne Bruno Paillard is distributed in the following states: CA, CO, CT, FL, ID, IL, MA, MD, NJ, NY, NV, OR, RI, TX, WA and the District of Columbia. 

The MVs: For only the third time since it was founded in 1981, Maison Bruno Paillard has changed the presentation of its three multi-vintages, which comprise a Première Cuvée, a Première Cuvée Rosé, and the Blanc de Blancs Grand Cru.

Whilst maintaining a sense of continuity with the past, the new labels feature certain elements of the original in an updated format. Legal requirements have been relocated to the back label, leading to greater clarity and presence for the name of the maison and the cuvée on the front label, the company says.

Champagne Bruno Paillard has also taken the decision to state “Extra Brut” on the back label, to indicate the low dosage, which is five g/l for the Blanc de Blancs and six g/l for the Brut and Rosé.

Back labels continues to state the disgorgement date, a practice Bruno Paillard pioneered in Champagne, starting in 1980s.

The Blanc de Blancs Grand Cru: The Blanc de Blancs will undergo a more significant change. The move to clear glass will enable consumers to appreciate the pale gold hue of the wine, the company says, which emphasizes its Chardonnay origins and serves as a further indicator to its style.

To ensure that the liquid is protected from light from cellar to shelf, bottles are filled under non-UV light conditions (sodium lights are used) and subjected to daylight only once the bottle has been enveloped in a protective, fully-compostable cellulose sheet, which remains in place until serving.