The digital alcohol landscape continues to shift and grow.

The national on-demand wine, beer, and spirits delivery service Thirstie announced today it has started its Series A funding process. The company, which previously raised $2 million in seed funding, believes that it has proved its content-to-commerce business model, and so will continue to seek opportunities to expand into new markets, partner with retailers and brands, and continue to grow its editorial platform, The Craft.

Thirstie will also use the new funding to expand into at least 30 new markets by the end of this year, the company says. It already operates in 18 major cities with its biggest markets in New York City, San Francisco, Chicago, Houston and Miami.

The Craft, Thirstie’s editorial platform that launched in June, provides users with content including cocktail recipes and informative how-to-videos that help keep users engaged.

“Being the first company to prove out the content-to-commerce model in the wine & spirits industry has enabled Thirstie to partner with liquor brands and allowed the company to move into a vastly different direction than its competitors,” the company said in a press release.

In the last three months, 80 percent of Thirstie’s users have come through The Craft, the company said, with close to a 20 percent conversion rate.

Thirstie has also seen in-app engagement increase by nearly 70 percent, the company said, with customer growth increase to 35 percent month-over-month, and 52 percent of orders coming from repeat users.

This new round of funding will continue Thirstie’s overall expansion and growth, including continuing to build out their content and eCommerce platforms and growing their technology, sales and marketing teams.