Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

ACDC Rock or Bust Imported Lager

08/24/2015

by: The Staff

The rock band ACDC has joined forces with German brewer Karlsberg and Eurobrew Inc. to introduce a rock-inspired premium lager to the United States.

Their ‘Rock or Bust’ beer is a blond-tinted lager infused with earthy/citrusy hops. In the song ‘Rock or Bust’, ACDC lead vocalist Brian Johnson sings about the importance of rock and roll and its values in their lives: “In rock we trust, it’s rock or bust.”

‘Rock or Bust’ is 5% ABV and available in 16 oz cans. The suggested retail price is $2.49 per can. This new beer is imported exclusively from Karlsberg brewery by Eurobrew Inc. of Ashland, MA. Karlsberg brewery is one of the largest breweries in Germany.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

ACDC ACDC beer ACDC craft beer ACDC german beer ACDC Rock or Bust Eurobrew german beer Karlsberg Karlsberg ACDC Karlsberg ACDC beer Rock or Bust Beer What is ACDC beer what is ACDC rock or bust what is Karlsberg where is Karlsberg

Last modified: 08/24/2015

Previous Story:
Honeyvine White Wine
Next Story:
Serpent’s Bite Apple Cider Flavored Whisky

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • 3 Badge Beverage Launches Kirk and Sweeney Barrel Program
  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.