Jacob’s Creek has announced its partnership as Official Wine and Promotional Partner of the US Open Tennis Championships.

The multi-year partnership will commence at this year’s championship, which will take place August 31 to September 13.

Jacob’s Creek will be serving up its wines to tennis fans at a number of on-site locations throughout the tournament. The winery has a long-standing affiliation with professional tennis, particularly through the brand’s sponsorship of the Australian Open and the China Open.

In particular, Jacob’s Creek will be cheering for world number one tennis player Novak Djokovic as he takes the court at the 2015 US Open, the company says. Novak is the star of the Jacob’s Creek ‘Made By’ film series. Viewed by over 6 million people, the films tell the story of the people, places and passions that have helped make Novak a champion.

The partnership will provide significant on-site brand opportunities and extensive reach through the impressive viewing figures the US Opens delivers each year. The full Jacob’s Creek US Open 2015 activation will be revealed in the lead up to the event.