McWilliam’s Wine Group Ltd has announced the release of Wildling premium red wine.
Launching in the U.S. this summer, Wildling is sourced in large part from 40-year-old, untrellised vines, there company says. The 40-year-old vines are bush vines, meaning no artificial support such as trellising.
The inclusion of premium grape varieties such as Petit Verdot allows the winemakers to compose a unique flavor profile, the company says.
Wildling is a blend of Shiraz, Petit Verdot and Cabernet Sauvignon grapes—sourced from the warm climate region of Griffith in South Eastern Australia—with an ABV of 13.5% and 16.1g/l residual sugar. It is imported by Total Beverage Solution, Mt. Pleasant, SC, (843) 881-0761, and currently distributed in the following states: California, Florida, Illinois, Massachusetts, Metro NY, Missouri, North Carolina, Ohio, Texas, Washington, West Virginia, and with Pennsylvania to be added shortly.
To reach Wildling’s targeted demographic, social media will be a primary driver of promotion for the brand. In addition, on- and off-premise sampling events are slated for each of the company’s target markets.
The suggested retail price is $14.99.