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Newcastle Brown Ale Fall Variety Pack

07/31/2015

by: The Staff

Newcastle Brown Ale has announced the introduction of its second, limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest a breweries in the U.K.

Screen Shot 2015-07-31 at 4.18.51 PMNewcastle’s new Fall Variety Pack will include offerings with higher ABVs and IBUs (International Bitter Units) targeting LDA+ male shoppers, age 21-39, who seek variety and more complexity, the company says.

The Newcastle Variety Pack includes: newcomer Newcastle Foreign Extra IPA (6.5% ABV, 65 IBU), a dark gold IPA with hop bitterness, balanced with floral/citrus notes, malty undertones and a slightly sweet finish; returning limited edition, Newcastle Scotch Ale (6.4% ABV, 40 IBUs), a full flavor and fusion of malts with toffee notes and a mellow hop; and classic Newcastle Brown Ale (4.7% ABV, 18 IBUs), a golden-brown ale with a full-bodied flavor with and lightly sweet finish, the company says

Variety Packs are a growing trend, up +16% CAGR from 2010-2014, the company says.

“Today’s drinkers are always looking for new tastes and styles to add to their beer repertoire. Variety packs are a great way to showcase new beer styles and deliver consumers the variety they crave in one convenient format,” says Priscilla Dohnert, Brand Director, HEINEKEN USA. “Higher alcohol beers are also a growing segment, contributing $1.4B in growth over the past 3 years, making the variety pack the perfect way for Newcastle to introduce Newcastle Foreign Extra IPA, a 6.5% ABV offering and the brand’s first hop forward IPA.”

Newcastle Variety Pack will be available beginning in September in 12-pack bottle format.

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ale beer Caledonian Brewery Caledonian Brewery Newcastle craft beer Craft beer variety pack Fall Variety Pack Fall Variety Pack Beer Fall Variety Pack Newcastle newcastle Newcastle Brown Ale Newcastle variety pack

Last modified: 07/31/2015

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