Ole Smoky Tennessee Moonshine has announced its newest flavor: Blue Flame. At 128 proof, its their strongest moonshine yet.

With a serious kick, it is a very drinkable, modern-day sugar liquor, the company says.

Clear mountain spirits have always been known as moonshine, but only the best of the lot is called Blue Flame. For generations, people here have measured the quality of their liquor by taste and the color of the flame produced when burned, the company says.

Blue Flame is made according to a strict family recipe and process.

Blue Flame will be available exclusively at Ole Smoky Distillery in Gatlinburg, known as The Holler, and their second outpost, The Barn at The Island in Pigeon Forge. The retail price is $34.95.