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MYX Fusions Sangria: Classico, Tropical, and Redberries

07/07/2015

by: The Staff

MYX Beverage LLC has announced another single-serve offering: MYX Fusions Sangria, which hit shelves this summer.

The company, co-owned by pop superstar Nicki Minaj, expands the single-serve, ready-to-drink wine market with three new blends that combine select premium Spanish wine with natural fruit essences and a touch of sparkling carbonation.

Packaged in bright red 187-ml bottles, the three new sangria flavors include:

Advertisement

Classico: A new take on classic red Sangria. Combining a traditional Spanish Red with lemon, orange, cassis and peach flavors.

Tropical: A Spanish White, with tropical flavors including passion fruit, mango, coconut, peach and a hint of Cinnamon.

Redberries: A mix of American fruits: strawberry, raspberry, cranberries and blueberries.

The suggested retail price is $8.99-$9.99 for a 187ml 4-pack. The ABV is 5.5%.

MYX Fusions will launch a fully integrated marketing campaign that will include print, radio and broadcast, as well as exclusive events and social media messaging in support of the new blends. The winner of a 2015 Growth Brand award from the Beverage Information Group, MYX believes Sangria is “on-track to become the next sensation for on-the-go young adults in the key 21-34 age group.”

For locations, please visit myxfusions.com. Follow MYX on Twitter at @MYXFusions or like the product on Facebook at Facebook.com/MYXFusions.

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Classico Classico MYX Fusions Sangria myx MYX Beverage MYX Beverage LLC MYX Beverage Nicki Minaj MYX Fusions MYX Fusions Sangria MYX Fusions Sangria Redberries MYX Sangria nicki minaj Redberries Sangria Spanish wine MYX Spanish wine sangria Tropical Tropical MYX Fusions Sangria

Last modified: 07/07/2015

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About the Author: The Staff

One Reply to “MYX Fusions Sangria: Classico, Tropical, and Redberries”

  1. Kemmie Malone says:
    07/18/2015 at 11:55 pm

    My this is not sold in Va the New Sangria fusion

    Reply

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