MYX Beverage LLC has announced another single-serve offering: MYX Fusions Sangria, which hit shelves this summer.
The company, co-owned by pop superstar Nicki Minaj, expands the single-serve, ready-to-drink wine market with three new blends that combine select premium Spanish wine with natural fruit essences and a touch of sparkling carbonation.
Packaged in bright red 187-ml bottles, the three new sangria flavors include:
Classico: A new take on classic red Sangria. Combining a traditional Spanish Red with lemon, orange, cassis and peach flavors.
Tropical: A Spanish White, with tropical flavors including passion fruit, mango, coconut, peach and a hint of Cinnamon.
Redberries: A mix of American fruits: strawberry, raspberry, cranberries and blueberries.
The suggested retail price is $8.99-$9.99 for a 187ml 4-pack. The ABV is 5.5%.
MYX Fusions will launch a fully integrated marketing campaign that will include print, radio and broadcast, as well as exclusive events and social media messaging in support of the new blends. The winner of a 2015 Growth Brand award from the Beverage Information Group, MYX believes Sangria is “on-track to become the next sensation for on-the-go young adults in the key 21-34 age group.”