Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Brown-Forman To Invest $50 Million In New Irish Whiskey Distillery

06/05/2015

by: The Staff

The Brown-Forman Corporation has announced that it has purchased all shares of Slane Castle Irish Whiskey Limited, and will then invest approximately $50 million to build a new distillery and consumer experience on the historic Slane Castle Estate in County Meath, Ireland.

“Irish whiskey has been one of the fastest growing segments in the global whiskey category over the last few years,” stated Lawson Whiting, executive vice president and chief brands & strategy officer for Brown-Forman Brands.

Whiting said that Brown-Forman will open the Slane Irish Whiskey Distillery in late 2016. Slane Castle is located in the middle of a 1,500 acre estate in the heart of the Boyne Valley, 30 miles north of Dublin. It is the home of Henry Conyngham, the eighth Marquess Conyngham, and his son, Alex Conyngham, the Earl of Mount Charles.

Advertisement

In the spring of 2017, the company will introduce new Irish whiskeys, initially using high quality whiskey purchased from other Irish distilleries and then finished to Slane’s exacting specifications, while the whiskey made at the new Slane Distillery is laid down to mature in the nearby Irish countryside.

“We’ll use proprietary methods to create unique and high quality taste profiles to position our brands in the premium and super premium segments, with a range of blended, pot still, and single grain Irish whiskeys that will delight whiskey aficionados and consumers alike,” said Whiting.

Alex Conyngham said, “Our family has been part of the Slane community for many generations and we are pleased to join forces with Brown-Forman to bring our special part of Ireland to the world. Our commitment to caring for our land, cultivating barley, and our family legacy are consistent with Brown-Forman’s long-term approach to whiskey making, and we believe that this aligned approach will bring great success.”

Alex Conyngham brown-forman Conyngham County Meath Earl of Mount Charles Henry Conyngham ireland irish Irish Whiskey Marquess Conyngham premium Slane Castle Slane Castle Estate Slane Castle Irish Whiskey Limited super premium whiskey

Last modified: 06/05/2015

Previous Story:
Anheuser-Busch InBev Becomes Most Water-Efficient Global Brewer
Next Story:
Newcastle Promotion Credits England for America’s July 3 Day Off

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Sweet Wine Cocktails From The South of France
  • Founders Brewing Introduces All Day Vacay Wheat Beer
  • MGP Buys Luxco
  • Woodford Reserve Double Double Oaked Bourbon Returns
  • MGP Names First Lead Master Distiller
  • Ballast Point Unveils Brand Redesign
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • Tequila Salad
    Tequila Salad cocktail

Drink Recipes

  • Sweet Wine Cocktails From The South of France
  • Tequila Salad
  • The Winter Rebel
  • Feel The Warmth Of Hot Cocktails
  • Oh, Sherry!

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.