Stella Artois launched its summer campaign with musician John Legend in an event that unveiled what the beer brand calls “The A-Z Guide to Host Beautifully.”

The event included rides on hot air balloons, a musical performance by Legend, and an epicurean meal.

Bartenders poured Stella Artois while a lifestyle expert shared information from “The A-Z Guide to Host Beautifully” on elements of hosting from curating a diverse menu to setting the mood. 

Following the launch event, Stella Artois is taking “Host Beautifully” on the road to “elevate the hosting skills of consumers from coast to coast,” according to a press release.

The campaign will make regional stops at summer festivals and events across the United States.  At select stops, an expert from “The A-Z Guide to Host Beautifully” will educate guests on “how to turn an ordinary gathering into an extraordinary experience with Stella Artois.”

Up-and-coming hosts across the country can also turn to Stella Artois for tips online through “The A-Z Guide to Host Beautifully.” Throughout the summer, more than 20 field experts, representing each letter of the alphabet, will craft tips and share their expertise in the areas of food, drink, design, music, conversation, photography and more.