With the final episode of Mad Men having aired, let’s raise a glass to a show that’s had a tremendous impact on the beverage alcohol business. The AMC television show set in the New York advertising world of the 1960s/early 1970s introduced a new generation to cocktails such as Old Fashioneds, Manhattans, Martinis, Gimlets and Sidecars.
Sure, the classic cocktail boom had already started in major markets when the series first aired in 2007, but Mad Men helped made retro drinks more popular nationwide. It also fueled particular interest in whiskey and bourbon. (The network says that 369 drinks were consumed onscreen by characters during the run of the show—and that was just in the office.)
Tampa, FL-based ad agency Dunn & Co., wanted to say a special good-bye to Mad Men and toast the show on behalf of its spirits client, St. Petersburg Distillery. The company is running a billboard from May 11th to May 17 on Tampa I-275 highway that says “GoodbyeDon.com” (with an Old Fashioned cocktail) as a farewell to main character Don Draper. Dunn & Co. also purchased the URLs GoodbyePeggy.com, GoodbyeJoan.com, GoodbyeSterlingCooper.com, as a tribute to the characters Joan Harris and Peggy Olson and the fictional ad agency.
The URLs lead to a St. Petersburg Distillery landing page with the message “We tip our hat and raise a glass to a show that respected the spirit of craft like no other. All of us at St. Petersburg Distillery thank the creators of Mad Men for seven seasons of brilliance.” The site also links to classic cocktail recipes featuring the distillery’s spirits.
A number of operators and spirits brands have created cocktails during the past eight years as a tribute to Mad Men. Here’s one to toast the series finale with from Facundo Eximo rum. Cheers!
2 parts Facundo Eximo rum
¾ part Martini & Rossi sweet vermouth
½ part Averna
2 dashes Orange bitters
Stir all ingredients vigorously with plenty of ice until very cold. Strain into a rocks glass and garnish with an orange peel.