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Cachaça 51 Launches DJ­51 Music App

04/09/2015

by: The Staff

51_garrafaDJ­51 is a free app that analyzes the individual tastes of people in a room using their Spotify libraries and creates a playlist of music that reflects the collective musical taste of the participants.

DJ­51 was created by Cachaça 51, a Brazilian distilled spirit, as a brand experience that engages new and existing consumers, organically leveraging Cachaça 51 as a “cool and contemporary brand” in the US, according to a press release.

The app is available for Android and iOS.

Advertisement

Cachaça 51 is a Brazilian distilled spirit made from the fermentation and distillation of fresh sugar cane juice. It is brewed by Companhia Muller de Bebidas, the largest producer of Cachaça in the world.

app Cachaça Cachaça 51 distilled DJ­51 juice music phone playlist spirit Spotify sugar cane

Last modified: 04/09/2015

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