Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Jägermeister Unveils Campaign Celebrating the Brand’s Heritage

03/03/2015

by: The Staff

Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign.

14890352_maxThe brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jägermeister’s heritage, 56 premium ingredients sourced from all over the world, as well as the brand’s production process.

Three illustrators — Artists Olivia Knapp, Yeahhh! Studios and DKNG — were tabbed to create three unique illustrations that stem from the brand’s pillars: heritage, ingredients and process. The illustrations were then built into massive wooden works-of-art, measuring over 6 feet in length, inspired by the large oak barrels in which each batch of Jägermeister is aged.

Each art piece is meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and hand-painted wooden parts. These arts are then fashioned together like a puzzle, just as the ingredients of Jägermeister come together.

“Jägermeister has a fascinating and unique history that many are unaware of,” said Marcus Thieme, Jägermeister’s regional director North America. “Inspired by the legend of St. Hubertus, Jägermeister’s secret recipe is comprised of 56 different ingredients, ages in oak barrels for a year and undergoes 383 quality checks.”

The campaign launched nationwide, in 12 metropolitan cities, with out-of-home, painted wallscapes, rich media, print, mobile and social media.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

56 parts Agency Deutsch Artists Olivia Knapp best as one campaign DKNG heritage Jägermeister Marcus Thieme shot Yeahhh! Studios

Last modified: 03/03/2015

Previous Story:
Diageo Calendar Promotes Responsible Drinking
Next Story:
ShopKeep Releases Feature for Easier Check Closings at Registers

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Lagunitas Debuts First Global Packaging Redesign
  • Palma Presents Italian Garden Brunch Series
  • Tales of the Cocktail Announces 2022 Spirited Award Winners
  • Podcast: Beverage Week 2022 Recap
  • TTB Proposes Official Definition of American Single Malt
  • Procera Gin Expands Portfolio with Red and Green Dot
More News >>

Featured Drink

  • Rainmaker
    Rainmaker cocktail

Drink Recipes

  • Rum Day Drink Roundup for 2022
  • Rainmaker
  • Cheers to a Choco Taco-inspired Martini
  • Tiki Highball
  • 7 Special Spritz Day Drinks

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.