Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

History Channel and Newcastle Release Vikings Amber Ale

02/19/2015

by: The Staff

Vikings LabelThe History Channel has partnered with Newcastle Brown Ale to create a custom draught beer to commemorate the third season of the series Vikings, which premieres tonight at 10 p.m. EST.

For a limited time beginning today, Newcastle Vikings Amber Ale will be available in select bars in 10 states (CA, CO, IL, MA, MN, NC, NV, NY, PA and SC). It features a custom tap handle inspired by the iconic hull of a Viking craft.

Newcastle Vikings Amber Ale owes its color to a full blend of roasted malts providing full-bodied flavor, curbed by a slight bitterness from aromatic German Hallertau Magnum hops. The ale originates from Brand Brewery, the oldest brewery in the Netherlands, founded in 1340. The brewery is in the southern-most part of the country, a region where actual Vikings are said to have roamed between 800 and 900 A.D.

Advertisement

Original digital shorts, a national marketing campaign and in-bar advertising from both partners will support the ale’s launch.

amber ale brand brewery brown ale history channel newcastle vikings

Last modified: 02/19/2015

Previous Story:
Guiness Aims to Raise $1M for Firefighters by St. Patrick’s Day
Next Story:
11 Cocktails for the Oscars

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Disaronno and Jack Daniel’s Partner for Velvet Fire
  • Meet The Mixologist: Keyatta Mincey Parker
  • New Rémy Martin Bottle Celebrates Music Culture
  • What I’m Drinking Now: Nicole Quist and the Oaxacan Sunshine
  • Yuengling Distribution Expands into Texas
  • Country-music Star Thomas Rhett Launches Dos Primos Tequila
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • The Winter Rebel
    The Winter Rebel cocktail

Drink Recipes

  • The Winter Rebel
  • Feel The Warmth Of Hot Cocktails
  • Oh, Sherry!
  • Glorious Beginnings
  • Reindeer Mule

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.