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Guiness Aims to Raise $1M for Firefighters by St. Patrick’s Day

02/19/2015

by: The Staff

Guinness USA will attempt to raise $1 million by St. Patrick’s Day 2015 in support of firefighters nationwide, according to a press release.

In year three of its partnership with The Leary Firefighters Foundation (LFF), the Guinness brand will release a series of limited-edition, firefighter-inspired t-shirts, one of which is designed in collaboration with country music superstar Brad Paisley, who grew up in a family of firefighters.

From now until St. Patrick’s Day, these t-shirts will be available for a $20 donation through more than 1,700 in-bar events held across the country and at GuinnessGivesBack.com. All net proceeds raised will go towards The LFF to provide much-needed funding and resources for fire departments nationwide to receive equipment, technology and training.

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Moreover, patrons of legal drinking age are invited to celebrate National Raise Your Glass Day on Thursday, Feb. 26, by sharing a photo of their Guinness pint on Twitter, tagging @GuinnessUS, or post it on the Guinness US Facebook page. For each photo posted, Guinness will donate $1 (up to $100,000) towards its fundraising effort in support of firefighters.

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Last modified: 02/19/2015

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