Guinness USA will attempt to raise $1 million by St. Patrick’s Day 2015 in support of firefighters nationwide, according to a press release.
In year three of its partnership with The Leary Firefighters Foundation (LFF), the Guinness brand will release a series of limited-edition, firefighter-inspired t-shirts, one of which is designed in collaboration with country music superstar Brad Paisley, who grew up in a family of firefighters.
From now until St. Patrick’s Day, these t-shirts will be available for a $20 donation through more than 1,700 in-bar events held across the country and at GuinnessGivesBack.com. All net proceeds raised will go towards The LFF to provide much-needed funding and resources for fire departments nationwide to receive equipment, technology and training.
Moreover, patrons of legal drinking age are invited to celebrate National Raise Your Glass Day on Thursday, Feb. 26, by sharing a photo of their Guinness pint on Twitter, tagging @GuinnessUS, or post it on the Guinness US Facebook page. For each photo posted, Guinness will donate $1 (up to $100,000) towards its fundraising effort in support of firefighters.