Coors Light is spotlighting fans who show team spirit and share their love of football and Coors Light. The promotional campaign will focus on football rivalries on both the college and professional level. From the press release:
CHICAGO (September 3, 2014) – From the Red River Showdown to the Iron Bowl, Coors Light is taking on some of the country’s biggest college and professional rivalry games this season, inspiring team pride and giving fans ultimate rewards along the way. All season long, Coors Light is hitting football towns and social feeds everywhere with access to premium tickets, branded gear and other exclusive prizes for those passionate enough to go further for their team.
Whether it’s in head-to-head physical competitions, mobile video game tournaments or good old-fashioned Twitter smack-talk, Coors Light is shining a spotlight on legal-drinking-age consumers who have what it takes to show off their team spirit and share their appetite for football and Coors Light.
Fans of legal-drinking-age attending the Red River Showdown on October 11 or the Iron Bowl on November 29 will have a chance to attend Coors Light Rivalry Tailgates, where they can mingle with football alumni, win exclusive prizes and battle it out in epic tug-of-war battles with fans of the other team.
Coors Light-branded vehicles will be touring select markets equipped with jumbo screens and America’s favorite college football video games to get competitive juices flowing.
Retail accounts in key football towns will feature Coors Light Tweet Walls, allowing adult fans from rival teams the opportunity to engage in some spirited social conversation.
Now through December 31, legal-drinking-age football fans everywhere will have the chance to win VIP access to some of the most sought-after rivalry games and tailgate parties through the national Coors Light Score the Silver Seats promotion. Fans can visit their local retailers and look for codes to enter online for their chance to win.*
“Rivalries are why we love sports. Fans everywhere bleed the colors of their respective teams, every weekend, but especially on rivalry weekends,” said Sarah Ross, senior director of marketing for the Coors Family of Brands. “This year, Coors Light will go further to provide football fans the stage to show off their team spirit and take home prizes, experiences and, of course, the ultimate bragging rights.”
Coors Light also will be rewarding avid adult football fans through the brand’s social media channels. Starting September 7, fans can upload a picture depicting why they are the “Most Refreshing Fan” on the Coors Light Facebook page and be entered for a chance to have a moment of fame on a Coors Light billboard during a professional football game broadcast.**
Coors Light wants to remind fans to celebrate the game day responsibly and that 21 means 21. Whether that is taking public transit, designating a driver, or hailing a cab, making a plan for a safe ride home should always be a part of the game day celebration.
For more information on how to Kick Off Every Rivalry With A Cold One, including key rivalry stats from Cold Hard Facts, follow @CoorsLight on Twitter or go to Facebook.com/CoorsLight. For official rules surrounding the Coors Light Score the Silver Seats promotion, visit CoorsLight.com/kickoff.