Pernod Ricard USA employees gather on May 22 in New York City for the company’s Responsib’ALL day, a global mobilization for the company to promote responsible drinking. The day included: the launch of a collaboration with Alcohoot, a New York-based company that has developed an innovative smartphone Breathalyzer; the final round of an employee challenge to create marketing campaigns to reduce underage drinking, drunk driving and/or binge drinking where one winning group was selected by the audience to have their campaign developed next year; a demonstration of the company’s partnership with the Foundation for Advancing Alcohol Responsibility specifically through a recent sales mobilization effort; and the creation of a new public education campaign, “The Alcohol Talk”, aimed at teaching parents how to talk with their teens.
Pernod Ricard Responsib’ALL Day
Pernod Ricard USA employees gather on May 22 in New York City for the company’s Responsib’ALL day, a global mobilization for the company to promote responsible drinking.
Last modified: 06/12/2014