By Kelly A Magyarics
Despite the best efforts of craft bartenders and classic cocktail enthusiasts, gin remains a tough sell with many consumers. The botanical spirit commands just 5.3% of the U.S. distilled spirits market, and gin sales have been relatively flat. But interest in craft cocktails, plus new styles and flavors now available are enrougaging some guests to get more adventurous about gin.
SCENE: T�rst Offers a Taste of Brooklyn Danish
By Thomas Henry Strenk
T�rst means �thirst� in Danish, but customers can do more than quench their thirsts at this uber-beer bar in Brooklyn, NY. Since it opened last spring, critics have heaped superlatives upon T�rst, heralding it as the �best beer bar in the world.�
� oz. Disaronno
1� oz. Gin
1oz. Pom pomegranate juice
� oz. Fresh lemon juice
3 Basil leaves
Muddle basil in a mixing glass. Add ice, Disaronno, gin, pomegranate juice and lemon juice and shake well. Double strain into a chilled cocktail glass. Add club soda and garnish with lemon peel and basil leaf.
Tiffany Soles, bartender at Irvin Mayfield’s Jazz Playhouse in New Orleans, created this recipe.
Operators Embrace Rh�ne-Style Wines
The hunt for new flavors and options in wine frequently leads to classic grape varieties that originated in France�s Rh�ne Valley.
Justin Timberlake Partners with Sauza Tequila
Suntory to Buy Beam
The privately owned Japanese drinks company will pay $13.6 billion for the maker of Maker’s Mark, Laphroaig Scotch whisky and Courvoisier.
Pernod Ricard USA has launched Seagram�s Red Berry Twisted, a gin infused with ripe, red-raspberry and strawberry flavors. The 35% ABV Red Berry Twisted is an extension of the company�s range of Seagram�s Twisted Gin flavors, which include Grape Twisted, Raspberry Twisted, Apple Twisted, Lime Twisted, and Orange Twisted. It comes in 375-ml., 750-ml. and 1.75-liter sizes and sells for a suggested retail price of $11.99 for a 750-ml. bottle.
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