By Thomas Henry Strenk
Beer events aren’t necessarily about making a killing on money: Some just get to get people in and have a good time. The payback is that many customers will enjoy a featured flight, and then stick around for a few more beers and dinner. Here’s a look at some cool beer promotions, from unconventional pairings to brewmaster meet-and-greets to beer-centric hotel packages.
2 oz. Mezcal
½ oz. Grapefruit juice
½ oz. Honey syrup
½ oz. Lime juice
Combine the first four ingredients in a shaker with ice. Shake and strain into a glass with a sugar rim. Add grapefruit zest and a splash of Campari.
Richard Murphy, bar manager at Buttermilk Channel in Brooklyn, created this cocktail, which is named after New York mayoral candidate Anthony Weiner’s screen name from his sexting scandal.
Calorie Counts of Summer Cocktails
Minerality: Drilling Down on Wine’s Buzzword
While “minerality” has long been used as a wine descriptor, it has recently become much more popular.
Grand Marnier is introducing the second flavor in its annual limited-release Signature Collection Series: Grand Marnier Raspberry Peach. This new flavor follows the 2012 success of Grand Marnier Cherry. Grand Marnier Raspberry Peach combines European raspberries and rare red peaches from Ardèche in the South of France, which are blended with orange essence and the same blend of premium Cognacs used to craft the original Grand Marnier Cordon Rouge. Grand Marnier Raspberry Peach will be available nationally in September for a suggested retail of $39.99 for a 750-ml. bottle.
We headed back into the Cheers Cocktail Lab to review a fresh set of hoptail recipes.
Ste. Michelle Event Boosts Riesling Awareness
The recent Riesling Rendezvous, held in Seattle July 14-16 and sponsored by Chateau Ste. Michelle, was a great example of producers from all over the world showing their wines together for the greater benefit of the whole.
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