By Kelly A Magyarics
Rum has long been a staple on the cocktail scene. The Rum and Coke is the third most-popular mixed drink, according to the 2012 Cheers OnTrac Study. Rum is also a requirement for most tropical drinks and Tiki-themed concoctions, as well as a bevy of blender cocktails. But there’s so much more to rum.
Rum Grows Up
By Melissa Dowling
Young consumers today are probably a lot more sophisticated than those of us who started out drinking Rum and Cokes and old-school Tiki concoctions. But in general, most people are barely scratching the surface of what rum has to offer.
2 oz. New Amsterdam gin
1 oz. Pomegranate liqueur
2-3 Slices ginger
2-3 Slices lemon
2-3 Slices cucumber
1 oz. Simple syrup
Muddle ginger, lemon and cucumber in a mixing glass. Add other ingredients and shake with ice. Strain into a chilled Martini glass and garnish with pomegranate seeds.
Darryl Robinson, host of the Cooking Channel show Drink Up, created this cocktail.
Cheers catches up with Red Robin’s master mixologist Donna Ruch to talk about the gourmet burger chain’s recent foray into trendy beer cocktails.
Flavored Whiskeys Expand the Market
Whiskey, once the most tradition-bound and austere of spirits, has developed a sweet tooth.
Marketing Matters: The Experience Factor
Tequila Avion announced the launch of Avion Espresso liqueur, a combination of Avion Silver tequila and Italian espresso. The mixture has a touch of sweetness and a clean, dry finish, according to the company. The 70-proof liqueur can be enjoyed as a chilled shot, over ice or in a mixed drink, and is available for a suggested retail price of $24.99 for a 750-ml. bottle.
Hornitos Lime Shot
Hornitos recently announced the introduction of Hornitos Lime Shot, a combination of Hornitos Plata, the taste of lime and a hint of salt. The spirit is available for a suggested retail price of $17.99 to 19.99 for a 750-ml. bottle.
I spent an evening in New York last week learning to BYOB-be your own bartender. Darryl Robinson, host of the Cooking Channel show Drink Up, a.k.a. Dr. Mixologist, walked us through the basics of three cocktails he created for spirits company New Amsterdam.
Terroir-based Wine Tasting in the Rhône Valley
I attended Découvertes wine show in France’s Rhône Valley this past March. It’s the largest show of the region’s wines and on par in terms of size and scope with some of Europe’s largest wine fairs. But it has an unusual format that involves traveling to the producers to tast the wines.
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