By John Fischer
There are a number of compelling reasons to offer low-alcohol cocktails to your guests. The most obvious is that you won’t have to worry as much about overserving them, and the guest’s drive home is likely to be a safe and sober one. But you can effectively raise your check average while still serving the customer responsibly.
Scene: A Beer Garden Blooms in Silicon Valley
By Liza B. Zimmerman
Since Steins Beer Garden & Restaurant opened in March, the 12,000-sq.- ft. Mountain View, CA-based restaurant has been so busy that the wait time on a weekend night can run up to two and a half hours. That’s proof that Silicon Valley needed local bar that offers great beers and a spot to socialize and even get some sunshine.
2 oz. Don Q Cristal rum
¾ oz. Lime juice
½ oz. Simple syrup
3 Drops vanilla extract
Pinch lime zest
Combine first four ingredients in a shaker with ice and strain into chilled cocktail glass. Garnish with lime zest.
The mixologists at Don Q Rum contributed this recipe.
CHEERS ON: 5 Best Practices for Social Media
Tackling a social media training program shouldn’t be too difficult if you follow these five key steps.
Whiskeys Tied For 2013 World’s Top Spirits Honor
Strongbow Cider Promoting “Golden Hour” Summer Celebrations
To encourage consumers to consider hard cider as a beverage this summer, Strongbow is getting behind Golden Hour celebrations.
The newest expression from Pucker Vodka is Watermelon Wow. It joins the brand’s other six flavors and is available for a suggested retail price of $16.99 for a 750-ml. bottle.
New Beringer Packaging
Beringer has unveiled new packaging for its line of Beringer Classic wines, which includes a pinot grigio, moscato, red moscato, white zinfandel and sparkling white zinfandel. The wine’s suggested retail price ranges from $6.99 to $9.99 per bottle.
Low-calorie cocktails may be hot right now, but do they taste as good as they look? This one did.
Promoting and Pronouncing Portuguese Wines
I recently went to lunch with the lovely Australian winemaker, David Baverstock, from Esporao, a great Portuguese producer located in the country’s Alentejo region, and we dicussed some of the biggest hurdles facing Portuguese wines in the U.S. market.
Model Pasha in Vegas by Modern Line Furniture.”Modular Design. Infinite Possibilities”. Luxuriously rich and deliciously modern – built for longevity with commercial venues in mind. Learn more at www.ModernLineFurniture.com
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