Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Texas-born Tito’s Vodka Takes Off Aboard United Flights

A small-batch vodka made in Austin, Texas, has found its way onto one of the world’s biggest airlines.

05/11/2013

by: The Staff


A small-batch vodka made in Austin, Texas, has found its way onto one of the world’s biggest airlines. Tito’s Handmade Vodka, created by geologist and geophysicist Bert “Tito” Beveridge, is now the exclusive vodka supplier to United Airlines as of May 10, 2013.



While some industry sources say that selling alcohol to airlines is not that profitable, since drinks are often complimentary in Business or First Class, it’s nonetheless a big deal for Tito’s, which is relatively small and virtually unknown outside the U.S., Canada and the U.S. Virgin Islands.



Tito’s, a Beverage Information Group Fast Track Growth Brand, is on fire. The vodka, which is distilled six times in an old-fashioned pot still, grew 46% last year, reaching 850,000 9-liter cases.


Being a vodka option on United is a huge opportunity for Tito’s to get the word out to more people. Vodka is the top-selling spirit on airplanes, as it is in the U.S.; it is also quite competitive.


For more on the story, see the Reuters article and the United Airlines press release. For more on vodka, see Vodka Variables in the May 2013 issue of Cheers. 

Last modified: 05/11/2013

Previous Story:
Absolut Gets Crafty
Next Story:
DC’s Range Rocks a Music-inspired Wine List

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Ballast Point Unveils Brand Redesign
  • Disaronno and Jack Daniel’s Partner for Velvet Fire
  • Meet The Mixologist: Keyatta Mincey Parker
  • New Rémy Martin Bottle Celebrates Music Culture
  • Yuengling Distribution Expands into Texas
  • Country-music Star Thomas Rhett Launches Dos Primos Tequila
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • The Winter Rebel
    The Winter Rebel cocktail

Drink Recipes

  • The Winter Rebel
  • Feel The Warmth Of Hot Cocktails
  • Oh, Sherry!
  • Glorious Beginnings
  • Reindeer Mule

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.