As beer cocktails continue to gain converts, Dos Equis has created a Signature Cocktail Series on-premise program featuring three Dos Equis cocktails; the Dos-Arita, Michelada and Dos Sidra. The drinks combine Dos Equis Lager or Dos Equis Ambar with popular summertime mixers and ingredients.

Dos Equis Signature Cocktail Series POS materials for on-premise operators include table tents, coasters, streamers and a signature Beer Cocktails tasting mat. The company says the promotions will help educate consumers on the attributes of Dos Equis Lager and Ambar and introduce them to new ways to consume the Mexican import beer brand. Dos Equis Ambassadors will be on hand to facilitate Dos Equis cocktail sampling (where legal) in select accounts, with the help of the custom designed Dos Equis iPad App.

A writable cocktail tear pad will also be available for customers to create their own unique Dos Equis Beer Cocktail by simply listing their favorite ingredients and handing it to the bartender. These customers will be encouraged to enter the official Dos Equis Cocktail Competition at dosequis.com/rewards for the chance to win a trip to Mexico.