Are you proud of your operation’s beverage program? This is your very last chance to get the recognition you deserve this year by entering the Cheers Benchmark Awards for independent on-premise beverage operations. Entries must be received by or on April 1, 2013—this is the final deadline extension for the 2013 competition.
What are the Benchmark Awards? The program was developed five years ago to celebrate beverage excellence for non-chain hospitality operators.
The Benchmark Awards honor those independent establishments that are true destinations for drinks because they are great bars and restaurants offering exceptional service, style and selection. To qualify, entrants must be independent operators, deﬁned as a concept operating in no more than ﬁve locations and independently owned or part of a hotel or a multiconcept restaurant company.
How are the Benchmark Awards chosen? The Cheers’ editorial staff picks the winners in three categories–Best Wine Bar, Best Beer Bar and Best Cocktail Lounge–based on their commitment to service excellence, training and quality drinks.
In reviewing the entries, the Cheers editors consider the operation’s overall concept, bar design, ambiance, level of service, beverage selection, beverage menu, specialty/signature beverages, merchandising, dedication to guest education and enjoyment and staff server training of each entrant.
How do you enter the Benchmark Awards? It’s easy—you can download the 2013 Cheers Benchmark Awards Entry Form here (there is no fee to enter) and email it to Cheers editor Melissa Dowling at email@example.com. But hurry—we must receive your entry on or before April 1, 2013. So enter now—what have you got to lose?