Cheers Features

Hard Rock Cafe is this year’s Beverage Excellence Awards winner for Best Chain Overall Beverage Program. What makes Hard Rock’s beverage program so great? It boasts an exciting, ever-evolving offering that reinforces its global brand and incorporates products, promotions and tie-ins supporting the music industry. The Orlando, FL-based chain promises to give guests “premium beverage experiences that rock!”, a mission that Hard Rock definitely accomplishes.

Cheers Drink Recipes

We received a number of great recipes created to celebrate the Academy Awards, which will take place on Sunday, February 24. Thanks to everyone who submitted their Red Carpet-worthy drinks!

Anne & Georges (Inspired by Amour)

3 oz. Cupcake Moscato

4 oz. Hoegaarden Wheat beer

1 oz. The Perfect Purée El Corazon

½ oz. Simple syrup

Flamed orange peel for garnish

 

In a wine glass, combine ingredients with ice and stir. Garnish with a flamed orange peel and serve.

 

This drink was created by John D. Shaver Jr., Underdog Wine Bar.

 

 

For the rest of our Academy Award-themed drinks, click here.

½ oz. Tequila

¼ oz. Triple Sec

2 oz. Sour Mix

12 oz. Dos Equis Lager Especial

Lime wedge and coarse kosher salt for garnish

 

Combine tequila, triple sec and sour mix over ice in a mixing glass and shake. Pour over ice in a 16 oz. glass, salted or unsalted (for frozen, mix in a blender with ice). Top with Dos Equis Lager. Garnish with a lime wedge.

 

This drink recipe was sent to us by the mixologists at Dos Equis.

Cheers Breaking News

The parties involved have asked the court for a delay through March 19 while they try to resolve the DOJ’s concerns about the planned $20.1 billion merger.

Some of the country’s best red wines are just now reaching the U.S. market.

Vodka might be officially classified as tasteless, odorless and colorless, but a vodka session and tasting led by the Modern Mixologist Tony Abou-Ganim at the 2013 Cheers Beverage Conference was full of plenty of color and flavor.

Photos of the keynotes, breakouts, parties and networking that went on during the 2013 Cheers Beverage Conference in Dallas.

The brand has backed off from its decision to reduce the proof of Maker’s Mark down to 84, and will continue production at 90 proof going forward.

Cheers Product Watch

Pernod Ricard has launched a new addition to its Kahlua portfolio with the debut of Kahlua Midnight, a 70-proof mix of rum and black coffee liqueur. The new product is said to be smooth and bold with a slight sweetness, according to the company. Kahlua Midnight is available for a suggested retail price of $23.99 for a 750-ml. bottle.

Wolfgang Puck Wines has added a red blend to its lineup of four varietals (cabernet sauvignon, merlot, chardonnay and sauvignon blanc). The wines are created by the Indelicato family, owners of California’s DFV Wines.

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