D.G Yuengling & Son sold more than 2.5 million barrels of beer last year, a 15% increase from 2010, according to the company. Its flagship offering, Yuengling Traditional Lager, a medium-body brew, was the best-selling super-premium beer and the 15th most-popular beer total in the U.S. in 2011, according to Cheers parent company Beverage Information Group. The lager and five other beer varietals helped Yuengling pass Boston Beer Co., the maker of the Sam Adams brands, as the largest U.S.-owned beer maker by volume sold in 2011.
So what’s the secret to the success of America’s oldest beer? “We stay nuts and bolts–we make beer,” Yuengling, told Newsweek in an interview last month. “People pick up our products today because they are tasteful and they have character,” he said.
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