Although the debate among scholars and beer aficionados may linger regarding the etymology of the word “growler,” there can be little doubt that the future of malt beverages is likely to be filled with them. In beer circles, the word growler is now synonymous with a one-half gallon, refillable glass container that is used by local brew pubs and operators for off-premise consumption.
Growlers are advantageous for a variety of operators for many reasons. Growlers afford customers with direct access to tap-quality malt beverage products in affordable, bulk containers that are reusable and, accordingly, environmentally favorable over disposable glass bottles or aluminum cans. Also, growlers stimulate brand awareness both as takeaway brew pub souvenirs and bulk service pieces likely to facilitate group tastings and the shared enjoyment of the malt beverage products in and around the comforts of home.
Cheers Drink Recipes
1 ¾ oz. MXR Strawberry Daiquiri mix
1 ¾ oz. MXR Pina Colada mix
1 oz. Rose’s Mojito traditional
1 ½ oz. Light rum
1 ¾ oz. Ice
Optional: Add a few strawberries and pineapple chunks. Blend for 10 seconds. Garnish with strawberry, pineapple and mint.
Thanks to MXR Essentials for sharing this drink recipe with us.
Cheers Breaking News
Ray Daniels, who heads the Cicerone Certification Program for beer sommeliers, weighs in on the taste of the President’s Honey Porter and Honey Ale home brews.
Greece is looking to capture some of the global wine market by planting more international varietals and promoting its best wines overseas.
Last modified: 09/07/2012