Looking for ways to make your summer beverage sales soar? Many operators are finding unique ways to cool down guests and quench their thirst for hot summer deals. Summer seasonal programming and merchandising are great ways to enhance the guest experience and drive incremental revenue.
How does the saying go – You can’t expect different results if you keep doing the same things? So break out of your comfort zone. Try new ideas. STIR THINGS UP! It’s good for traffic, it’s good for sales, and it brings a whole lot of cash down to your bottom line.
Kahlua is adding three new flavors to its premium, 200-ml. Cans-To-Go pre-mixed cocktail portfolio: Kahlua Iced Espresso, Iced Mocha and Cinnamon Spice.
VNC Cocktails are a new line of ready-to-drink cocktail mixes from New Zealand available on-premise. The 13.9 percent ABV flavors include Strawberry Daiquiri, Pacific Mai Tai, Pomegranate Cosmopolitan and Passionfruit Caprioska.
Tito’s Handmade Vodka
Fighting Cock whiskey
Pican’s BBQ Bloody Mary juice (see below)
Old Bay Kosher salt for rim
BBQ Gulf shrimp for garnish
Pican’s Creole spiced bacon for garnish
46 oz. Tomato juice from grilled heirloom tomatoes
1 Tbsp. Garlic powder
2 Tbsp. Black pepper
2 oz. Steak sauce
5 oz. Hot sauce
2 ½ oz. Lime juice
3 ½ oz. Lemon juice
2 Tbsp. Creole mustard
1 oz. Olive brine
½ oz. Pickling liquid
This unique drink is available for $18 at Pican Restaurant in Oakland, CA.
Berry Berry Coco Tini
1 ¼ oz. Malibu Coconut Rum
1 oz. pineapple juice
1 oz. Mixed Berry Fruit Creations
2 squeezes of fresh lime juice
Combine ingredients in shaker with ice. Shake, pour and top the drink with additional ice.
This drink was created by consulting mixologist David Commer.
2-4 Basil leaves
2 Cucumber slices
1 oz. Apple juice
3 oz. Genevieve gin
Cucumber and apple slices
In an Old Fashioned glass, muddle the basil leaves and cucumbers with the apple juice. Fill the glass with ice. Add the Genevieve gin. Garnish with a cucumber and apple slice.
This drink was sent to us by reader Luis Grisko, a bartender at Cowboy Ciao in Phoenix, AZ.
Craft Beer Boom Continues
Select Applebee’s Targeting Late-Night Drinking Crowd
Red Wine: To Chill or Not to Chill?
Mollusks and Beer
The Beverage Information Group
17 High Street
Norwalk, CT 06851