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Cheers Newsletter 8/3/2012

08/03/2012

by: The Staff

 

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Cheers Features

Brew News You Can Use


Innovative beer packaging that attracts customers. Operators know that beer drinkers love their brews, but it’s not just the suds inside the packaging that entice them. Aluminum cans and bottles, quirky labels, cool taps and suitable glassware are some of the ways that bars and restaurants make the sale. In terms of ringing in beers sales,




Cheers Product Watch

Grand Marnier Cherry


Grand Marnier Cherry is the latest offering from the House of Marnier-Lapostolle. The expression is a blend of Grand Marnier Cognac with essence of European Griottes Cherries. The limited edition spirit is available for a suggested retail price of $41.99 for a 750-ml. bottle.




Cheers Drink Recipes

Kentucky Strawberry Margarita


4 oz. MXR Sweet & Sour mix


¾ oz. MXR Strawberry Daiquiri mix


1 oz. Tequila


½ oz. Bourbon


 


Serve over a cup of ice. Garnish with lime and strawberry.


 


Thanks to MXR Essentials for sharing this drink recipe with us.





 



Barb Daly

1 ½ oz. vodka (of your choice)


3 oz. soda water


3 oz. lemon-rhubarb soda


lemon wheels, for garnish


 


Serve over the cocktail over ice, layered with lemon wheels in a Collins Glass.


 


This cocktail comes to us from the Original Dinerant in Portland, Oregon and mixologist Jessica Braasch. The restaurant makes their sodas in house and uses them in a variety of their cocktails. This drink is a spin on John Daly, which is a cocktail featuring their house-made lemon-rhubarb soda.





 




Cheers Breaking News

Creative Industry Promotions – Part II

More of what beverage alcohol brands are working on to attract consumer attention, increase brand recognition and drive sales in a competitive marketplace.



Latest Blog Posts

Boxed Wine’s Brand New Bag

Let’s face it: Wine in a box remains a tough sell for many consumers. Although the quality of the wine and the packaging has improved greatly in recent years, some people just can’t bring themselves to buy wine by the box.


 

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The Beverage Information Group
17 High Street
Norwalk, CT 06851
(203) 855-8499


 

 
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Last modified: 08/03/2012

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