Between flavored vodka and gin straddles a third option. So-called white botanical spirits possess much more character and flavor than their neutral cousins, and are bridging the gap between fans of gin and vodka. Square One Botanical is infused with eight botanicals, including pear, rose, chamomile, lemon verbena and rosemary. The absence of juniper doesn’t qualify it for gin status, but its aromatics and complexity make it a versatile ingredient behind the bar. Mercer touts it as beautifully crafted, with complexity and finesse—a perfect segue for vodka drinkers into the gin category. Square One Basil is the company’s latest offering. By layering select organic basil varieties—Genovese, Thai, Lemon and Sweet—and adding a touch of organic coriander, honeysuckle and lemongrass, Square One Basil is a unique expression of basil in an organic spirit.”
She also recommends mixing it in Mediterranean or Asian cuisine-inspired elixirs, like her own creation, the tomato-based Caprese Martini. “This is a play on the sweet, delicate side of the tomato, and the savory appetizing qualities of Square One Basil.” Bison Grass vodka, represented on the market by brands like Zubrowka, is traditionally mixed with apple cider. But its delicate undertones of vanilla, coconut, almond and grass make it an intriguing ingredient to round out and add aromatics to cocktails. It’s up for debate whether products like these have mainstream—or niche—appeal. Midyette reads all the comments from guests who sail on Royal Caribbean, and admits that he’s never received a request for these spirits. “Once we see some critical mass in market demand, we always adjust our offerings accordingly.”