Pinnacle Marshmallow is the latest flavored vodka to be released by White Rock Distilleries. It joins the company’s extensive line of flavored vodkas. The marshmallow will be promoted using a party kit—used in on-premise establishments—to drive up excitement surrounding the release, according to the company. It has a suggested retail price of $15.99 for a 750-ml. bottle.
Another new flavor joins the Pinnacle vodka line.
Last modified: 11/28/2011