Southern Comfort has launched the ready-to-pour Southern Comfort Lime. It is 27.5-percent alcohol-by-volume and retails for $20.99 a 1-liter bottle. It also added Southern Comfort Lemonade to its cocktail line. It is 15-percent alcohol by volume and retails for $13.99 a 750-ml. bottle. The brand has also had a redesign to reflect its New Orleans’ provenance. The neck wrap is designed by illustrator Christian Northeast.