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TANTEO® TEQUILA JOINS EMPIRE MERCHANTS PORTFOLIO
TANTEO® TEQUILA JOINS EMPIRE MERCHANTS’ PORTFOLIO IN METRO NEW YORK
New York – July 7th– In response to growing trade and consumer demand, Tanteo® Tequila announces today that they have joined Empire Merchants’ portfolio of ultra-premium spirits. Empire Merchants, the largest and most successful beverage distributor in Metro New York, sells the world’s most prestigious wines, spirits, champagnes and cordials to all of Metro New York’s licensed stores and on-premise accounts.
Tanteo Tequila, launched in 2009, is an ultra-premium collection of flavor-infused 100% Blue Weber Agave Blanco tequilas – Jalapeño, Tropical and Chocolate. The brand was previously distributed through MHW during a market test in the Metro New York area and is currently available in over 250 top accounts such as: Dos Caminos, Bowery Hotel, Avenue, Cipriani Downtown, Astor Wine & Spirits and Columbus Wine & Spirits. Based on the success of its market introduction, Empire Merchants was a natural expansion to amplify and build the brand further.
“Tanteo Tequila is redefining the Tequila category and the trade and consumer alike have embraced this,” says Jonathan Rojewski, Co-Founder and CEO of Tanteo Spirits, LLC. “In order to realize our full potential for sales we are excited to partner with Empire Merchants knowledgeable and experienced sales force to introduce our brand to new customers and further drive on- and off-premise sales”.
Beginning in July, Empire Merchants’ sales teams will begin further rolling-out Tanteo Tequila’s unique cocktail offerings in the on-premise, while simultaneously facilitating tastings and new distribution in key off-premise venues.
“We are proud to be the exclusive distributors of Tanteo Tequila in the Metro New York area and are looking forward to building on the success they have created to date. Tequila is a hot and expanding category and the Tanteo Tequila infusions offer a new and completely differentiated proposition” said Fedele Miranda, Executive General Manager of Empire Merchants.
About Empire Merchants
Empire Merchants was created in February, 2007 by the business combination of Peerless Importers and Charmer Industries. Recognized for their national prominence, Peerless Importers and Charmer Industries saw the opportunity to create an unparalleled logistical solution for the wine and spirits industry in Metro New York by combining their businesses. The collective operation platform provides superior service that is second to none. Empire Merchants boasts the most knowledgeable and well-equipped sales force in Metro New York. Our proprietary multi-faceted training program provides rigorous instruction to sales representatives, assuring exceptional service for our customers and proper execution for our suppliers. Empire Merchants is a member of The Charmer Sunbelt Group (www.charmer-sunbelt.com); a family of wine and spirits distribution companies serving the trade from coast to coast.
About Tanteo® Tequila
Tanteo® Tequila is an ultra-premium collection of flavor-infused 100% Blue Weber Agave Blanco tequilas -Jalapeño, Tropical and Chocolate. Each tequila is hand-infused in a proprietary process using fresh, all-natural ingredients, with jalapeño providing a base note throughout. Staying true to the spirit’s traditions, Tanteo is distilled, infused and bottled in the historic mountain town of Tequila, Mexico and is produced using local, estate-grown agave. Meticulous care and attention is given to both the selection and harvesting of the agave, as well as the sourcing and quality of the flavor ingredients. The result is a fresh, delicious and balanced product that redefines tequila; already receiving numerous accolades and awards. The bottle is a blend of classic heritage and contemporary design made from artisan Mexican glass, with a natural wood and cork closure. It features embossed rings for comfortable ergonomic grip, balanced weight distribution for ease of pouring and a square, heavy V-shaped base that supports chilling. Tanteo Tequila (40% ABV, 80 Proof) was launched January 2009, by Tanteo Spirits Company in New York City. It is available in 750ML bottles and sells for $42.99.
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For additional information, please contact:
Liv Odegard, Tanteo Spirits Co.,
Last modified: 07/07/2010