NEW YORK: May 14, 2009 – Estrella Damm today announced the launch of Estrella Damm INEDIT, a beer specifically created to accompany food.  INEDIT was crafted by world-renowned chef Ferran Adrià, Juli Soler, elBulli sommeliers and Estrella Damm, the leading brewer of Barcelona.

“INEDIT was developed from the belief that there was a need for a beer that could complement a dining experience,” said Ferran Adrià, elBulli Executive Chef.  “INEDIT is the fruit of more than a year and a half and 400 trial iterations between the master brewers of Estrella Damm and the team of sommeliers at elBulli.”

INEDIT was created through collaborations between Ferran Adrià, Juli Soler, elBulli award-winning sommeliers David Seijas and Ferran Centelles and Estrella Damm brewmasters.  INEDIT follows Estrella Damm’s century-old tradition of brewing excellence with an eye for experimentation and adaptability.

Developed for gastronomy, INEDIT is an alternative to wine for pairing with all dishes – from informal to more exquisite, sophisticated types of food.  INEDIT is a unique coupage of barley malt and wheat with spices which provide an intense and complex aroma.  It aims to complement food once thought to be a challenge in terms of culinary pairings, including salads, vinegar-based sauces, bitter notes such as asparagus and artichokes, fatty and oily fish, and citrus.

With its delicate carbonation, INEDIT adapts to acidic, sweet and sour flavors.  Its appearance is slightly cloudy, and INEDIT has a yeasty sensation with sweet spices, causing a creamy and fresh texture, delicate carbonic long aftertaste, and pleasant memory.  The rich and highly adaptable bouquet offers a unique personality with a smooth, yet complex taste.

A tasting of INEDIT was hosted by Chef Dan Barber, recently awarded TIME magazine’s 100 Most Influential People in the World and Outstanding Chef by the James Beard Foundation, at Blue Hill at Stone Barns on May 13, 2009.