MILWAUKEE and GOLDEN, Colo., Jan. 5 /PRNewswire/ — MGD 64, one of the fastest growing new brands in the American beer business, will be available on draft in bars and restaurants beginning this week. MGD 64, which launched nationally in August, also is available in multiple bottle and can packages.
MGD 64 combines the light, crisp drinkability and refreshment that results from just 64 calories and 2.4 grams of carbohydrates with the “fresh-from-the-tap” taste for which Miller Genuine Draft has been known since 1986. The launch of MGD 64 on draft will give legal-drinking-age men and women one more way they can enjoy the brand.
“Restaurants and bars are increasingly looking to cater to consumers who want to enjoy a night out with friends but still want to be conscious of their caloric intake,” said Sharon McLenahan, MGD senior marketing director. “With MGD 64 now available on draft, beer drinkers can enjoy the brand’s ‘as light as it gets’ combination of crisp, clean and refreshing flavor, with significantly fewer calories than other alcohol beverage choices.”
MGD 64 has only 64 calories and 2.4 grams of carbohydrates per 12 ounce serving.* By comparison, Bud Light has 110 calories and 6.6 carbs; Heineken Light has 99 and 6.8; Amstel Light has 95 and 5.0; and Michelob Ultra has 95 and 2.6.
In fact, MGD 64 proves to be the lighter alternative to other drinks as well:**
— A 6-ounce glass of red wine contains 128 calories.
— A 6-ounce gin and tonic contains 172 calories.
— A 6.5-ounce margarita contains 246 calories.
To start the new year the right way, MGD 64 is offering the “Resolution Revolution,” reaching out to consumers during “moments of reward and refreshment,” McLenahan said. The promotion features partnerships with Shape and Men’s Fitness magazines, which will provide advice on maintaining New Year’s resolutions at http://www.mgd64.com. At participating grocery stores, legal-drinking-age consumers can get a free booklet with tips for living a healthy lifestyle and coupons for a variety of relevant products.
“MGD 64 lets men and women enjoy their beer while maintaining an active lifestyle,” McLenahan said, “with only 64 calories and the fresh-from-the-tap taste American beer drinkers expect from MGD.”
* Per 12-ounce serving, MGD 64 contains 64 calories, 2.4 grams of carbs,
less than 1 gram of protein and 0 grams of fat.
** “Cocktails & Calories: Beer, wine & liquor calories can really add up.”
Shape, Jan. 2002 by Amy Goldhammer, Christina Markarian.