Hot and Cold
Island Oasis, known mostly as a frozen cocktail company, wants to let operators know about its expanding versatility that includes unique hot beverages. Cold winter nights are typically enhanced with warm, cozy beverages in hand, says Island Oasis, and they suggest heating things up by offering your patrons these exciting warm libationsto help increase profits throughout the winter season. Island Oasis users should try adding Merry Berry ComfortIsland Oasis Strawberry, Southern Comfort and Monin Cinnamon Syrup garnished with whipped cream and a cinnamon stick; or Warm Cappuccino CheerIsland Oasis Cappuccino, Tia Maria and Vodka, garnished with whipped cream and a sprinkle of cocoa powder; Warm Berry BrandyIsland Oasis Strawberry, Island Oasis Premium Lemonade and Tuaca Brandy; or Warm Cappuccino ComfortIsland Oasis Cappuccino, Tia Maria, Vodka and Monin Caramel Syrup, garnished with whipped cream and a sprinkle of cocoa powder.
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Carlsberg is again launching a targeted POS campaign to drive visibility and sales on-premise. For the fourth year in a row, Carlsberg will remain an integral part of consumers’ St. Patrick’s Day experience with a stronger, more focused program. From pennants, banners and case cards t-shirts inscribed with “May Your Friendships Be As Full As Your Glass,” to cups, top hats, beads, coasters and stickers emblazoned with the iconic Carlsberg logo, Carlsberg offers an assortment of distinctive items. Carlsberg, a premium European lager, has a sparkling golden color. Slightly malty, with a nice balance of hops, Carlsberg is a clean and crisp beer that stays true to its legendary European roots.
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Fishing and Driving
Miller High Life and Miller Lite are focussing on fishing and stock and drag racing on-premise promotions in 2004. High Life will connect with fishing themed T-shirts and other branded merchandise along with guides featuring savvy tips from Babe Winkelman on lures. For Miller Lite, merchandise like customized stock car posters, racing t-shirts and other wearables will help increase incremental sales, says Miller Beer.
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For the first four months of 2004, Foster’s promotional gear will be widely available to on-premise operators. Foster’s “Show Off Your Aussie Side” will award six winners a weekend at the Foster’s Surf House in sunny Southern California. Vinyl string pennants, imprint
banners and table tents will feature the sweepstakes promotion, generating awareness of Foster’s and encourage on-line customer participation. Foster’s is distributed by Miller Beer.
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