No Ordinary Tale
Brown-Forman tees off the holiday season with its “It’s no ordinary day. Keep it that way” golfing promotion for Southern Comfort. Displays feature the fascinating tale: “They saw you tee off. They saw it go in. They still don’t believe it.” and three pairs of shoes surrounding a bona fide hole-in-one. Posters, banners and table cards are available.
Cue into Dr. McGillicuddy’s bar game kits for your customers who love to love sports. The kit contains an 8-ball pool rack, green pool chalk, dart throw foul lines, 8-ball beverage wrench key chains, playing cards and dice with a dice cup holder and is available from the Sazerac Co.
It’s Beer, Mate
Molson USA says Happy Holidays the Australian way this season with its new promotion for Foster’s Lager. Customers can take in the “Australian for Cheer” promotion, an extension of the “Australian for Beer” campaign, with p-o-s kit that consists of tabletents, posters, pennants and coasters.
The Spoetzl Brewery is ringing in the cold-weather season with the re-release of Shiner Winter Ale, a Bavarian-style dunkelweizen. And, to make sure everyone knows about it, the brewery is presenting a p-o-s kit for its “Winter Just Got A Whole Lot Cooler” promotion that includes a counter card, tabletent, banner, “Beer of the Month” insert and a tap handle.
Looking ahead to the new year, Sebastiani has launched a “Listen to the Grape” campaign for Talus wines. The new program is designed to get the word out about the variety’s new image, which is based on a new label and cork. On-premise merchandising materials, which include corkscrews, table cards, dry erase menu boards and 3 liter etched bottles, will be available in the beginning of 1999.
Experience a true white winter season by winning the Boston Brewing Co’s sweepstakes promotion for Samuel Adams Winter Lager. The lucky ones will trek to Jackson Hole, WY, for a skiing adventure with Olympic Gold Medalist Tommy Moe and a pair of Dynastar Skis. On-premise merchandising materials consist of a bulls-eye, menucard, tap handle and sticky notes.
Hide ‘n’ Pete
Pete is playing a grown-up version of “Where’s Waldo” in the Gambrinus Co.’s “Find Pete” promotion. Consumers simply have to find Pete’s image on newly redesigned 6- and 12-packs of Pete’s Winter Brew and enter to win a trip for two to Telluride, CO or a Winter Brew logoed snowboard. On-premise merchandise includes bulls-eyes, tabletents, coasters entry forms, posters, banners and tap handles.
The Miller Brewing Co’s “Fiestas de Diciembre” holiday promotion celebrates Latino culture with pi