Tag: smirnoff
Smirnoff Announces Smirnoff Ice Zero Sugar
The makers of Smirnoff have launched the new Smirnoff Ice Zero Sugar. This ready-to-drink malt beverage has no sugar, with flavors that balance citrus and sweet, the …
Smirnoff Continues Support Of EDM With New Documentary
Supporting electronic dance music (EDM) has been fashionable recently in the alcohol industry, including the Smirnoff Sound Collective. The brand continued its EDM support today with the …
Smirnoff Red, White & Berry
Smirnoff kicks off the summer with its new Red, White & Berry vodka. This limited edition spirit is a mix of cherry, citrus and blue raspberry flavors, and is …
How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks
The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer …
Regional Flair Rules Smirnoff Mule Contest
As the originator of the Moscow Mule cocktail some 75 years ago, Smirnoff vodka invited bartenders and drink enthusiasts nationwide to participate in the Smirnoff Moscow …