Tag: ready to drink cocktails
Captain Morgan Expands RTD Lineup
Captain Morgan has introduced its newest ready-to-drink series, Captain Morgan Sliced. This is a line of cocktail-inspired malt beverages: “We didn’t just want to introduce another new canned drink …
Truly Vodka Soda
Boston Beer Company’s Truly Hard Seltzer has reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda …
Jack Daniel’s, Coca-Cola RTD Rolls into U.S.
Two of the more iconic American brands, Jack Daniel’s and Coca-Cola, have partnered to launch a ready to drink cocktail collaboration: Jack Daniel’s & Coca-Cola Ready-to-Drink. …
Jim Beam RTD Kentucky Coolers
Jim Beam Kentucky Coolers were made in partnership with The Boston Beer Company, for consumers seeking a beverage full in flavor but with a lighter profile …
Diageo Buys RTD Brand Loyal 9 Cocktails
Diageo has acquired the spirits-based, ready to drink brand Loyal 9 Cocktails from Sons of Liberty Spirits Company. Launched in 2018 in Rhode Island, Loyal 9’s vodka-based RTD …
DISCUS Report: RTDs and Premiumization Boomed in 2020
The annual economic briefing by the Distilled Spirits Council of the United States (DISCUS), conducted virtually on Jan. 28, confirmed the grim state of on-premise in …
Ready-To-Drink Beverages Take Off As Consumers Seek Convenience, Quality
The Ready-to-Drink (RTD) product segment has seen significant growth each year with new entrants and innovation, due greatly to a new wave of consumers seeking convenient …