Tag: beer
Sapporo Premium Light Larger Bottles
Sapporo, one of the top selling Asian beers in the U.S., has announced the release of Sapporo Premium Light in larger 20.3 oz. (600 ml.) bottles. The …
The Best Summer Cocktails: Beer
Welcome to our summer drinks guide. We’ve pored over hundreds of recipes to select the best cocktails of the 2015 season. The recipes are broken down by category: …
Sierra Nevada, Brauhaus Riegele Oktoberfest Collaboration
On a trip to Germany this spring, Sierra Nevada Brewing Co. finalized its inaugural partner, Augsburg’s Brauhaus Riegele (among Germany’s oldest family-owned breweries), for a brand new Oktoberfest beer. Released each …
Into the Light — Trends in the Light Beer Category
Macro brands still rule when it comes to light beer. But this lead has somewhat receded with the rise of craft, which has diversified the category …
Dos Equis Summer ‘Luna Rising’ Campaign Links with Nightlife
Dos Equis’ summer retail and on-premise promotional campaign is designed to capitalize on outdoor occasions that “rise with the moon,” according to the company. Running June 1 through the …
Gordon Biersch Sommerbrau Kölsch
The Gordon Biersch Brewing Company has announced that its Kölsch-style Sommerbrau is available in stores now. Kölsch translates directly to “the beer of Cologne,” in the West of Germany. …
Stella Artois and John Legend Team Up to ‘Host Beautifully’
Stella Artois launched its summer campaign with musician John Legend in an event that unveiled what the beer brand calls “The A-Z Guide to Host Beautifully.” The event included …