Latest from » Imports
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Sapporo Premium Light Larger Bottles
Sapporo, one of the top selling Asian beers in the U.S., has announced the release of Sapporo Premium Light in larger 20.3 oz. (600 ml.) bottles. The new bottles will join Sapporo’s existing product line... Read More »
Earlier Posts
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Newcastle Promotion Credits England for America’s July 3 Day Off
On the day before July 4 — Independence Eve — Newcastle Brown Ale wants drinkers to remember England. It could win them a trip to that country. Newcastle’s summer retail and on-premise program “encourages... Read More » -
World Class: Imported Beer Update
American beer lovers may not be up to speed on the venerable overseas brands that have been defining and refining the art of brewing for centuries. They’re missing the... Read More » -
Warsteiner redesign
Warsteiner is refreshing its brand. Starting February 2015, U.S. fans will begin to see the new look. The new branding includes: Refreshed Logos: The Warsteiner name features a larger, simpler font in... Read More » -
Michelada Diablo
Tecate has announced the introduction of Tecate Diablo, a Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s... Read More » -
Calling All Beer Experts: Join Our National Panel
Do you love beer? The craft beer explosion—and the long success of our National Wine Panel—have inspired Cheers to form a new Beer Panel to review the newest and most interesting brews to... Read More » -
Tecate Teams Up With Chivas for Bicultural Sponsorship Campaign
Tecate and Tecate Light have become the official beer sponsors of the U.S. activities for the Mexican soccer club Chivas del Guadalajara. The announcement this past weekend – part of Tecate’s... Read More » -
Heineken Rolls Out BrewLock System
To improve the freshness, flavor and aromas of its beers on draft, Heineken USA has launched the BrewLock System, a small-format keg for its Heineken and Newcastle Brown Ale... Read More » -
Newcastle Unveils Crowdfunded Super Bowl Ad
Everybody knows Super Bowl ads are extremely expensive. Newcastle and 37 other companies have come up with a novel idea to afford the hefty cost: crowdfunding. The Newcastle “Band of Brands”... Read More » -
In Step With Seasonal Brews
Beer brewing has followed the natural agricultural rhythm of the seasons for centuries. Even with today’s modern brewing techniques, producers still offer periodic releases to fit the time of... Read More »
