Category: Strategies
Loews Launches ‘Free Spirited’ Beverages
Loews Hotels & Co. on April 10 announced the debut of the Free Spirited by Loews Hotels program for guests who choose to imbibe less or not at all. The brand-wide …
Planet-Positive Strategies for Earth Month
Just as nature springs to life, it’s time to celebrate Earth Month in April and Earth Day on April 22. Several bars and restaurants have planet-positive …
Drink Experiences: The Awakening in Miami
Miami restaurants Mila, Baoli and Ava Mediterraegean have a specialty zero-waste cocktail called The Awakening on offer all this month. Created by head of mixology Manuel Zuluaga, the Daiquiri-inspired cocktail is a …
The Art of Curating Signature Drinks
Imagine walking into a boutique seaside hotel lounge in coastal Maine called the Ocean Breeze. What would you order? A bottle of the same wine or …
Tips For Protecting Against a Data Breach
While it’s not uncommon to hear about security breaches from large corporations such as Chick-fil-A, Chipotle and Pizza Hut, data breaches can happen to restaurant chains …
Beverage Trends for 2024
Trend picks and predictions for 2024 began rolling in late last year, and we’ve poured over numerous reports. One thing everyone seems to agree on: No-/lo-alcohol …
Applebee’s Unveils Mezcal Cocktails
A sure sign that mezcal has hit the mainstream: Applebee’s on Jan. 8 announced the launch of three mezcal Margaritas. The Pasadena, CA-based chain, which operates 1,654 …
Podcast: The Top Cocktail Trends of 2024
In this episode of our On & Off podcast, we talk the top drinks trends of 2024, with Andrew Freeman, founder of the San Francisco-based agencies …
Tempo by Hilton Embraces the Free-Spirit Bar Experience
Hilton’s contemporary lifestyle brand Tempo by Hilton is answering the call for more non-alcoholic cocktails with a unique beverage program. Kicking off with the Tempo by Hilton Times Square flagship in …