Actress and entrepreneur Sarah Jessica Parker, known in the business world for her successful perfume and shoe lines, has announced a new wine brand.
To create this wine she has teamed up with Invivo Wines. This collaboration will launch in the summer of 2019 with a focus on sauvignon blanc and rosé wine.
“I am a true wine lover and I love including wine in family dinners and occasions with friends so this is a very exciting and fun project for me. I’m so looking forward to every single stage of the creation,” explains Jessica Parker. “I intend to be very hands-on throughout the process, as I am with all my endeavors, and could not be partnering with a better brand than Invivo.”
This new collaboration with SJP is not a celebrity endorsement, the company says: the actress will be involved in every aspect of the new wine, from the naming and label design to the winemaking itself and choosing the final blend. SJP is also a shareholder in the company, making this a long-term venture for both parties. Additionally, collaborations are already familiar territory for Invivo – they’re behind UK talk show host Graham Norton’s wine and recently released gin labels.
“We want this wine to be 100% Sarah Jessica Parker. So other than selecting the base wines for a sauvignon blanc and rosé, I’ll be taking a back seat and letting her create the blends,” explains Invivo winemaker Rob Cameron. “It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends.”