Luxco Announces Sale of Cincinnati-Based Meier’s Wine Cellars

Luxco has announced the sale of Meier’s Wine Cellars to Paul T. Lux.

Lux (pictured atop) is the current president of Meier’s Wine Cellars and grandson of the company’s founder. Lux assumed his role after Luxco’s acquisition of Meier’s in late 2011.

Financial terms of the sale were not disclosed.

Historically, Meier’s has operated as a regional winery and non-alcoholic juice company. For the past half-decade, the company has repositioned itself as a strategic partner in the wine, beer, spirits and non-alcoholic space, the company says, focusing mainly on the needs of the craft segment.

“I am pleased with what Meier’s has been able to accomplish under the direction of Luxco,” says Lux. “Meier’s will continue to advance its position with its current strategic partnerships and will continue to entertain new venture opportunities.”

The move is part of a larger scale realignment of St Louis-based Luxco’s strategic plan.

“The divestiture of Meier’s will allow Luxco to focus on the increased growth and success of our portfolio of consumer spirits brands, including Exotico Tequila, Rebel Yell Kentucky Straight Bourbon, Saint Brendan’s Irish Cream, as well we as the addition of our new distillery, Lux Row Distillers,” says Donn Lux, chairman and CEO of Luxco. “Paul has been instrumental in re-engineering the Meier’s business and I am thrilled that we were able to complete this transaction – both for Paul’s success and the strong future of Meier’s.”

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