Bacardi Limited today announced the appointment of K.C. Kavanagh as senior vice president and global chief communications officer. Kavanagh reports to Mike Dolan, chief executive officer of Bacardi Limited, and serves on the company’s global leadership team.
Kavanagh will work closely with Dolan and Chairman Facundo L. Bacardi to “develop strategic internal and external corporate communications to support the family-owned company’s efforts to drive growth globally,” the company says.
She will also collaborate with the company’s brand marketing teams to develop integrated public relations campaigns, social media strategies and content marketing programs for the portfolio of brands.
In addition, Kavanagh will oversee the company’s corporate and brand archives, “ensuring the preservation of legacies, management of assets, and protection of brand trademarks,” the company says.
Kavanagh joins Bacardi from Starwood Hotels & Resorts Worldwide, Inc. where she was a member of the company’s senior leadership team and led global communications for the hotel giant and its 11 brands including Sheraton, Westin, St. Regis and W Hotels. During her 18-year tenure at Starwood, Kavanagh and her team established Starwood’s reputation as a brand-led, innovative powerhouse, says a Bacardi spokesperson, and she recently served as a member of the company’s deal and integration team during Starwood’s merger with Marriott International.
Prior to Starwood, Kavanagh oversaw public relations for Hyatt Hotels Corporation.
“We are delighted to welcome K.C. to the Bacardi team,” says Dolan in a press release. “Her significant corporate and global experience, coupled with her success in launching and nurturing luxury, lifestyle and next generation brands, dovetails perfectly with our efforts to innovatively market our brands and cultivate meaningful relationships with our consumers around the globe.”
Kavanagh succeeds Jim Gallagher, who has decided to step down from his position at year-end. She will be based at Bacardi’s global headquarters in Hamilton, Bermuda, subject to Bermuda Department of Immigration approval.