Jim Beam in September rolled out a consumer cocktail experience with the opening of a bourbon bar at the Jim Beam American Stillhouse in Clermont, KY. The cocktail program is among the first of its kind at a Kentucky bourbon distillery since a new bill that modernized the state’s 1930s-era alcohol regulations took effect in July.
Kentucky Senate Bill 11 (SB11) addresses the increased interest in bourbon, craft beer and small-farm wine products. The bill boosts the sample size and makes it possible for distilleries to apply for a NQ-3 license, which permits the sale of cocktails by the glass.
Jim Beam, among the first bourbon distillers in the state to receive its NQ-3 license, created a signature bourbon cocktail program that offers guests of legal drinking age a new way to learn about the spirit. Bar visitors must purchase tokens in-person at the front desk of the American Stillhouse to buy the drinks.
The Jim Beam Bourbon Bar at the American Stillhouse opened Sept. 14 to kick off National Bourbon Heritage Month and the annual Kentucky Bourbon Festival. Featured bourbon cocktails will rotate monthly, presenting guests with a variety of traditional and contemporary drink options that showcase the brand’s portfolio.